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Director of User Acquisition



Posted on Friday, June 2, 2023

Director of User Acquisition

Location: Remote

About Vested

At Vested, we are reimagining the world of cross-border wealth. We believe that the opportunity to preserve and grow one's wealth should be universal, no matter where you are. Our mission is to allow international citizens to diversify their wealth beyond their local markets.
We are currently the largest US investing platform for Indian investors. At Vested we believe in constantly challenging the status quo and creating products that people across the world have never had access to. We have just closed our Series A financing round and are looking to rapidly expand our product lines and the number of markets we serve. ​

About the role

Vested is looking for a seasoned marketer to lead our new user acquisition efforts - from awareness, to acquisition, and activation. As the Director of User Acquisition, you will:
Work closely with the executive team to define and execute Vested’s marketing and growth strategy
Lead Vested’s user acquisition efforts across organic and paid marketing channels, including email, community, content, social, partnerships, performance marketing, and more
Drive sustainable growth through constant experimentation across channels and by creation of long-term growth loops
Develop the Vested brand and ensure consistent messaging across all channels
Partner with Engineering and Product teams to drive product-related marketing and growth initiatives
Scale Vested’s user acquisition team with world-class talent


Remote (based in India)

What we look for in you

8+ years marketing and growth leadership experience
Demonstrable experience in B2C growth channels including but not limited to referral and affiliate programs, content marketing, community creation, and influencer marketing
Experience hiring, mentoring motivating, and retaining a world-class marketing and growth team
Experience operating business intelligence tools, including but not limited to Tableau, Amplitude, Excel, and Mixpanel
Additional qualities:
You are data-driven and have a track record of taking successful new bets on growth
You are an empathetic leader that embodies resourcefulness, high EQ, curiosity and a bias towards actions
You are a high-level strategic thinker with the ability to understand what’s going on at granular levels of performance
You are a strong communicator, both written and verbal
You have strong analytical skills, and are able to understand metrics and the variables that drive growth
You are a constant learner that can apply learnings to new problems
You are proactive and will follow up when things don’t get resolved
You are results-oriented, take ownership of outcomes, and are able to communicate learnings to the rest of the team

What we offer

The opportunity to build the technology for a global financial product in a fast-growing company, and supercharge existing processes and structures
Competitive salary and stock options
Flexibility in career possibilities that allow you to grow with Vested. As a fast growing startup, you will have the opportunity to wear multiple hats across the product team
We operate as a distributed team. You will have the flexibility to work remotely. That said, we have US team members in Denver, San Francisco, and Toronto
Talented and motivated team members who care deeply about one another, our mission and our customers
The rare opportunity to punch a hole in the universe
Vested is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics.

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