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Digital Marketing Manager



Marketing & Communications
Posted on Friday, June 2, 2023

Digital Marketing Manager

About Vested

At Vested, we are reimagining the world of cross-border wealth. We believe that the opportunity to preserve and grow one's wealth should be universal, no matter where you are. Our mission is to allow international citizens to diversify their wealth beyond their local markets.
We are currently the largest US investing platform for Indian investors. At Vested we believe in constantly challenging the status quo and creating products that people across the world have never had access to. We have just closed our Series A financing round and are looking to rapidly expand our product lines and the number of markets we serve. 🚀 🚀

About the role

As a Digital Marketing Manager, you join our Marketing & Growth team to help ensure that we are able to continuously grow our user base in India and across other markets. Your duties will include initiating, managing, and iterating on performance campaigns, working with agencies to improve Vested’s SEO, and implementing SEM strategies.



What you will do

You will manage performance campaigns and optimize them for CAC and scale
You will actively A/B tet various communication, creative & frequency changes in ad campaigns
You will work with the content & design team to create campaign collaterals in multiple formats
You will develop and implement Vested’s SEO and SEM strategy
You will work with developers to ensure that we continue to drive SEO improvements from a technical perspective
You will liaise with external marketing agencies to drive channel growth
You will manage the daily, weekly & monthly reporting for your marketing campaigns

Prior experience

3-7 years of experience in handling digital brands
Strong understanding of performance marketing channels, attribution tools & measurements
An ability to understand different channels, campaign objectives and scale them for acquiring quality users
Strong understanding of SEO and SEM
Experience in setting up performance campaigns across all major platforms
Experience with A/B testing and multivariate experiments

Qualities that we look for

Strong communication skills - including the ability to listen to the needs of others and comprehend complex matters, articulate issues in a clear and concise manner, and present effectively in both oral and written presentations to all levels in the organization.
You get stuff done. You have a strong bias to action and will roll your sleeves up and get things done when needed
Excellent attention to detail; you believe anything worth doing must be done right
Willingness and ability to work independently, think creatively, and ability to pivot depending on changing priorities and deadlines
Affinity for a high-performance, fast-paced, and project-oriented work environment
You like to question the status quo and think based on first principles
You are a self-starter who excels at learning new processes and business functions
You are highly analytical and are comfortable working with data

What we offer

The opportunity to build the technology for a global financial product in a fast-growing company, and supercharge existing processes and structures.
Competitive salary and stock options.
Flexibility in career possibilities that allow you to grow with Vested. As a fast growing startup, you will have the opportunity to wear multiple hats across the product team.
We operate as a distributed team. You will have the flexibility to work remotely. That said, we have US team members in Denver, San Francisco, and Toronto.
Talented and motivated team members who care deeply about one another, our mission and our customers.
The rare opportunity to punch a hole in the universe.
Vested is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics.

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