Meta ads is our growth engine. We need someone to drive it. We currently run Meta ads — our primary lead channel. We've been at it for 4 months with real data, real learnings, and real room to scale. Right now, the founder is managing ads while running the company. That's slowing us down. We need someone who lives and breathes performance marketing to take this over, treat the budget like their own money, and 2x our pipeline over the next 6 months. We also need consistent video content — founder vlogs, customer stories, behind-the-scenes. Less polished, more authentic. Meta Ads: Full ownership of the ads account. Campaign architecture, creative testing, audience experiments, scaling winners, killing losers. Weekly reporting on CPL, CAC, and lead quality. One goal: more qualified vet clinic leads per dollar spent. Video Content: Editing raw footage into TikToks, Reels, LinkedIn videos, and longer YouTube content. Briefing and producing new ad creative continuously. Running our organic social presence so it doesn't go quiet between campaigns. Design & Web: Canva graphics for socials and sales collateral. Framer website updates and landing page tweaks. Smaller part of the role, but it matters — consistency across all touchpoints.