Meta ads is our growth engine. We need someone to drive it. We currently run Meta ads — our primary lead channel. We've been at it for 4 months with real data, real learnings, and real room to scale. Right now, the founder is managing ads while running the company. That's slowing us down. We need someone who lives and breathes performance marketing to take this over, treat the budget like their own money, and 2x our pipeline over the next 6 months. We also need consistent video content — founder vlogs, customer stories, behind-the-scenes. Less polished, more authentic. Three things, in order of priority.Meta Ads — Full ownership of the ads account. Campaign architecture, creative testing, audience experiments, scaling winners, killing losers. Weekly reporting on CPL, CAC, and lead quality. One goal: more qualified vet clinic leads per dollar spent.Video Content — Editing raw footage into TikToks, Reels, LinkedIn videos, and longer YouTube content. Briefing and producing new ad creative continuously. Running our organic social presence so it doesn't go quiet between campaigns.Design & Web — Canva graphics for socials and sales collateral. Framer website updates and landing page tweaks. Smaller part of the role, but it matters — consistency across all touchpoints. You're a fit if…• You've personally run Meta ads for 3+ years and managed at least $5k USD/month in real budgets. Not 'supported the team' — YOU on the keyboard.• You've worked with B2B or B2B SaaS clients. You understand longer sales cycles and that lead quality matters more than CTR.• You can edit video. Premiere, CapCut, DaVinci — whatever your tool, your portfolio is your proof.• You write good English. You'll write ad copy and talk to the founder weekly.• You think strategically, not just executionally. When a campaign tanks, you know how to diagnose it.• You're hungry. You want to own outcomes, not just check tasks off a list. Compensation & perks:• USD $1–2k/month base (depends on experience), reviews at 3 and 6 months; performance bonus tied to CPL targets and lead quality.• Paid monthly via Wise; independent contractor.• AEST hours: Mon–Fri with at least 6 hours overlap with Sydney time (~8am–4pm PHT).• Paid sick & holiday leave.• AUD $500 equipment allowance after 3 months.• Direct founder access; real ownership and potential equity discussions after 12 months if you're crushing it. Type: Full-time contractor. Start ASAP.