Support a startup providing authentic sustainable, local experiences 🫶

borGO is a platform that promotes the authentic villages of Abruzzo, Italy, through sustainable experiences, local culture, and community engagement.

borGO tackles the social and environmental problems facing small villages in Abruzzo, such as depopulation, loss of local culture, and lack of job opportunities. Many young people leave these areas, and traditional knowledge and ways of living risk disappearing. At the same time, mass tourism often damages the environment and doesn’t benefit local communities. borGO offers a different approach by promoting slow and sustainable tourism, supporting local businesses, and helping people discover the unique culture, nature, and stories of these villages.

borGO is a digital platform that connects travelers, volunteers, and locals to create authentic, sustainable experiences in the villages of Abruzzo. It offers curated activities—like local workshops, cultural events, and eco-tourism—that support small businesses, preserve traditions, and involve the community directly. By combining storytelling, design, and technology, borGO makes it easy to discover hidden places while generating real social and environmental impact for the people who live there.

Role (Volunteer): SEO Coordinator.

Role Description:

Who we are:

We’re borGO, a startup project born with a mission: revive the small villages of Abruzzo through authentic, nature-conscious tourism. No mass tourism here—just meaningful experiences, local partnerships, and international guests who love the off-the-beaten-path.

Our website is built on Bokun, and let’s be honest—it’s not ranking well (yet). That’s where you come in.

What we need:

We’re looking for an SEO expert who’s not just good with keywords and audits but someone who’s ready to own the whole SEO game. We don’t have expensive tools. We don’t have tons of traffic. But we do have vision, a beautiful region to promote, and a brand that mixes fun, nature, and authenticity.

You’ll be responsible for:

• Auditing our current site (hosted on Bokun) and creating an actionable SEO strategy.
• Improving keyword rankings organically—with a special eye for international, experience-seeking travelers.
• Enhancing metadata, structure, loading speed, internal linking, etc.
• Setting up affordable SEO monitoring tools.
• Recommending fixes that work within the limitations of Bokun.
• Helping us understand and track performance step by step.

Good-haves:

• Strong experience with SEO for tourism or e-commerce platforms.
• Knowledge of or experience working around the constraints of 3rd-party booking platforms like Bokun.
• Ability to work independently and propose solutions with zero fluff.
• Creative thinking: we’re building from scratch—so hacks, tests, and smart ideas are welcome.
• Bonus if you have experience with multilingual SEO and content optimisation.

Time Commitment: Volunteer 4-6 hours per week for 1-2 months remotely 💻

If you want to make change, apply to volunteer with borGO!