As the Director of B2B marketing you will play a pivotal role in shaping and driving the company’s next phase of growth. Reporting directly to the Chief Executive Officer (CEO), you will be responsible for crafting and executing a cohesive DTC marketing strategy across all markets where the business operates, ensuring alignment with the company’s overall vision and objectives.

Key Responsibilities

• Strategic Leadership:
  • Develop and implement a comprehensive marketing strategy and vision for all operational markets
  • Set the vision and strategy for the marketing function to align with organizational priorities and objectives.
• Team Leadership:
  • Build, mentor, and lead a global team of high-performing marketing professionals and content writers.
  • Foster a culture of creativity, accountability, and innovation within the marketing team.
• Marketing Operations & Branding:
  • Oversee all marketing operations, ensuring consistent messaging, branding, and communications that reflect the company’s tone of voice.
  • Ensure day-to-day marketing activities align with the broader strategic vision.
• Market Insights & Innovation:
  • Direct market research to stay ahead of emerging trends and inform strategic decisions.
  • Leverage in-app user behaviour and industry data to drive informed marketing strategies, optimize advertising and measure effectiveness.
• Cross-Functional Collaboration:
  • Work closely with other departments, including Compliance, Legal, Payments and Sales, to ensure unified efforts.
  • Align marketing initiatives with product development and business development goals.
• PR & Strategic Partnerships:
  • Build and maintain a strong network of strategic partnerships to enhance the company’s public relations
• Implementation & Tactical Oversight:
  • Develop a robust marketing plan, and content calendar and oversee its execution to achieve short- and long-term objectives.
  • Optimize digital ads and ad spending.
  • Drive user conversion in app
  • Manage Wellth’s social media pages and content.

About You

You are a visionary marketing leader with a proven track record of success in fast-paced, high-growth environments. Your strategic mindset and ability to drive global marketing initiatives make you an ideal candidate for this role.

• Experience:
  • At least 8 years in a senior marketing leadership role, ideally within a fast-growing start-up.
  • Demonstrated experience taking a fintech app from GTM strategy to launch onboarding a minimum of 20k users.
  • Previous experience managing Salesforce CRM preferred but not required.
• Leadership & Strategy:
  • Demonstrated successfully building and leading global marketing teams.
  • Experience driving organic campaigns for fintechs is highly preferred. Technical & Analytical Skills:
  • Deep understanding of online marketing, e-commerce, social networking, and digital ecosystems.
  • Proficiency in market research, data analysis, and leveraging insights for strategic decision-making.
• Personal Attributes:
  • A creative mindset paired with strong analytical capabilities.
  • Excellent communication and interpersonal skills, with the ability to inspire and influence at all levels.
  • Self-reliant, results-driven, and adept at solving complex challenges.

Preferred Skills:

• Ability to balance both strategic vision and tactical execution effectively.
• Strong network of industry connections and partnerships.

This is a unique opportunity to lead and innovate within a dynamic, fast-growing organization. Wellthi offers industry standard salary, bonuses, and health care. If you are a results-oriented marketing professional eager to make a transformative impact, we encourage you to apply.

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