A music label might have ten thousand songs in its portfolio and a ten-person team. At any moment, a song can spike from an Obama tweet or an artist’s birthday. These spikes are goldmines if you spot them and strike with targeted ads. Only Westcott can instantly detect spike data and launch millions of ads at a second’s notice. We drove Spotify monthly listeners for The Dead South from 450,000 to 1.1 million and returned 130% on an aging portfolio’s ad spend.
Our mission to make it easier for labels to take control over their promotion.