Founded by three passionate European kiteboarders, WOO is redefining the way action sports is played, viewed, and consumed with the first-ever onboard motion sensor device and app experience. There is no means to measure performance in action sports. Even X-Games and the Olympics still rely on the judgment of the human eye. We build the technology to allow action sports athletes to measure their performance, share the results with their friends, and compete against their peers and the best in the world in a fun and engaging way.