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Content Strategist

Xena Intelligence

Xena Intelligence

Kochi, Kerala, India
Posted on Tuesday, June 11, 2024

About XENA Intelligence

XENA is an AI-powered growth platform that helps e-commerce brands automate and optimize key tasks such as ad campaigns & listings on marketplaces like Amazon and Walmart through data intelligence, proprietary algorithms, and predictive analytics.

Content Planning and Strategy:

  • Develop and execute a content strategy that aligns with XENA's goals and audience needs.
  • Conduct market research to identify content gaps and opportunities.
  • Create and maintain a content calendar to ensure timely delivery of content across all platforms.

Content Creation and Management:

  • Produce high-quality, engaging, and original content for various channels including blogs, social media, email campaigns, and the company website.
  • Collaborate with designers, copywriters, and other team members to ensure consistent and cohesive messaging.
  • Manage content production workflows and ensure all content is delivered on time.

SEO and Analytics:

  • Implement SEO best practices to increase organic search visibility and traffic.
  • Use analytics tools to track content performance and user engagement.
  • Analyze data to refine content strategies and improve ROI.

Brand Voice and Messaging:

  • Ensure all content aligns with the company’s brand voice, style, and messaging guidelines.
  • Develop and maintain content standards and guidelines for tone, style, and voice.

Audience Engagement and Community Building:

  • Engage with audiences on social media and other platforms to foster community and drive engagement.
  • Respond to comments, feedback, and inquiries in a timely and professional manner.
  • Develop strategies to grow and nurture the company’s online community.

Collaboration and Coordination:

  • Work closely with the marketing, product, and sales teams to ensure content supports broader marketing campaigns and initiatives.
  • Stay updated on industry trends and best practices to keep content fresh and relevant.