E-Commerce Marketing Specialist

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E-commerce Marketing Specialist

Yellow Box is a women’s footwear brand focused on functional fashion - stylish, comfortable, and accessible shoes. With 28+ years in the footwear industry, Yellow Box continues to evolve with changing trends but remains committed to creating fun and versatile shoes for the real world.

Yellow Box is looking for a detail-oriented candidate who can combine their marketing talents with digital expertise. The ideal candidate is someone intuitive with retail, who understands the user shopping experience, and can connect with audiences through written and aesthetic online trends.

Reports to: E-commerce Marketing Manager/Creative Director

What You'll Do

Website Marketing & Merchandising

• Support day-to-day management of our Shopify storefront, updating content, merchandising collections, and maintaining pages across seasonal and promotional cycles.
• Execute merchandising for seasonal product launches including product categories, product pages, and menu navigation.
• Conduct regular website QA across links, page rendering, and site functionalities.
• Write SEO-optimized copy including product descriptions, page descriptions, and meta tags.
• Research and apply current digital marketing and fashion retail trends to inform site merchandising, copy, and promotional strategy.

Email Marketing

• Build and schedule email campaigns in Klaviyo in support of seasonal launches, promotions, and brand storytelling.
• Execute email sends based on the established content calendar and merchandising needs.
• Support the refresh of email designs and copy across automated flows.
• Regularly research email marketing trends, viral content, and competitor activity to bring fresh ideas to campaigns.

Team and Other Departments

• Collaborate with the Marketing Team on marketing projects, lookbook productions, and photoshoots, including on-set support.
• Support copywriting requests where needed.

Who You Are

• Passionate about women's fashion and online retail.
• A strong copywriter who is clear, on-brand, and trend-aware.
• Organized and reliable, able to manage multiple tasks and meet deadlines independently.
• Comfortable in digital platforms and quick to learn new tools.

Requirements

• Bachelor's degree in Marketing or related field preferred.
• 2 to 4 years of experience in digital marketing or e-commerce, preferably related to fashion or similar retail industry.
• Excellent copywriting skills; must be fluent in written English.
• Tech-savvy and comfortable working across digital tools, including project management platforms, file sharing, and cloud-based applications.
• Hands-on experience with Klaviyo or other email marketing platforms.
• Experience with Shopify or other e-commerce platforms.
• Comfortable using AI tools for content ideation and workflow efficiency.
• Familiarity with CAN-SPAM laws and FTC marketing guidelines.

Not Required But Beneficial

• Experience with UI design or front-end/Shopify theme editing.
• Familiarity with Google Analytics and SEO tools.
• Experience with social media platforms and social media marketing.
• Basic photo editing or Adobe Creative Suite skills.
• Experience with design platforms such as Figma or Canva.
• Any relevant portfolio in copywriting, social media, web content, or digital media design, is beneficial to be presented.

Pay: From $26.00 per hour

Benefits:

• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: In person