Communications Lead, US Expansion
Zipline
About Zipline
About You and The Role
Zipline’s Communications team shapes and shares the company’s story and impact. We develop and implement strategies and tactics to educate our target audiences about Zipline, tell stories that raise awareness about what we’re doing and the impact that we’re having, increase acceptance of and excitement for our system, and cultivate ambassadors. We are passionate storytellers and make complex topics simple and understandable.
Zipline is expanding in the U.S. and will be delivering food, medicine, retail items and more directly to people’s homes in many states across the country in the next few years. As Zipline’s Communications Lead for New Deployments, you’ll be responsible for driving comms for Zipline’s entry into new markets across the country, including leading and executing pre-launch, launch, post launch and early operations activities, announcements and news cycles. You’ll build and defend our reputation in new markets and local communities, and generate awareness and advocacy for Zipline’s work and operations. By doing that, you’ll help millions of people save time and get access to faster, more convenient and more affordable delivery that’s better for the environment. You’ll thrive in this role if you are mission-driven, entrepreneurial, like to work in fast-paced environments, intellectually curious, work well cross-functionally, and are equal parts creative and strategic.
What You'll Do
- Build and execute strategic communications plans and campaigns to build and defend our reputation in new markets and local communities, and generate awareness and advocacy for Zipline’s work and operations. We want to educate the community, build awareness and trust of drone delivery, and love for Zipline service.
- Create and deploy strategic communications plans and initiatives to ensure successful approvals to operate, and support ramp up, launch and early operations in new markets.
- Build relationships with traditional media, new media, local media, creators, influencers and YouTubers to pitch stories, manage stories, and correct inaccuracies.
- Lead external strategic storytelling, including story mining, arranging and staffing interviews, drafting messaging and media materials, writing FAQs and prepping spokespeople.
- Work with key stakeholders, customers and third parties to ensure support for Zipline and drone delivery in local markets, and amplify that support.
- Manage and support external events from end-to-end with a PR lens.
- Lead the development of media-facing materials including messaging, blog posts, press releases, talking points, bylines, reactive statements, speeches, videos, and briefing materials.
- Serve as a spokesperson for the company, staff media tours, interviews and host launch events.
- Provide sharp, strategic PR counsel to our business teams as needed, including our P2 Business Operations team.
- Work cross-functionally with the following teams: P2 Business Operations, New Deployments, Community, Government Relations, Customer Success, Flight Operations, P2 Maintenance Operations, Marketing and Design.
- Manage and triage issues, should they arise.
What You'll Bring
- 7+ years strategic communications experience in a fast-paced environment; agency, politics or in-house tech experience is preferred.
- Proven experience working directly with the media, cultivating relationships with reporters, and building and executing strategic communications plans. Past work experience with creators, influencers and new media is a plus.
- Excellent attention to detail, project management and writing skills, paired with exceptional judgment and a strong understanding of the U.S. media landscape.
- Curiosity, creativity, and a passion for storytelling along with the ability to sniff out potential newshooks and stories.
- Prior success collaborating cross-functionally with diverse, globally distributed teams.
- Ability to travel for work (approximately 30%)
You’ll Thrive in the Role If:
- You are comfortable working with the media and building relationships with them
- You’re a self-starter and collaborate well cross-functionally
- You like to work in fast-paced environments, are great at multitasking, and can go with the flow
- You are a good writer and have excellent attention to detail
- You are equal parts creative and strategic
- You are intellectually curious and a team player
- You are passionate and excited about Zipline’s mission, impact and products
- You’re comfortable as an “intrepreneur,” look for ways to continuous improve and take ownership