Social Media Manager
Zipline
Marketing & Communications
Lagos, Nigeria
About Zipline
Zipline is the world’s largest and most experienced drone delivery service. We are on a mission to serve all humans equally by ensuring access to food, medicine and essential goods anytime, anywhere. We design, build, and operate the world’s largest autonomous logistics system, delivering critical supplies quickly and reliably. Today, Zipline operates on four continents, makes a delivery somewhere in the world every 30 seconds, and has completed millions of deliveries to date, including blood, vaccines, medical supplies, food, and retail products.
Our customers include the world’s largest and most prominent healthcare systems, governments, retailers, restaurants and global businesses who rely on us to save lives, reduce emissions, increase economic opportunity, and provide delivery from point A to point B as fast as possible. The drone is only 15% of what we’ve built to enable seamless, reliable, global operations.
Our system strengthens supply chains, reduces congestion, and gives people time back. With more than 140 million commercial autonomous miles safely flown, Zipline is redefining access to healthcare, consumer products, and food across the globe.
We operate at a global scale and are looking for practical problem solvers who thrive on real-world challenges and rapid growth. Our team is motivated by building systems that have a direct, meaningful impact on people’s lives and by scaling the future of logistics. We are seeking people who sculpt from first principles, enjoy facing adversity, and can do the impossible at record breaking speeds.
About You and The Role
Zipline is seeking a highly creative and motivated Social Media Manager to join our dynamic marketing and communications team. As a Social Media Manager at Zipline, you will play a key role in developing and executing social media strategies and content across all of our channels in Rwanda, Pan-Africa and globally, including TikTok, X, Instagram, Facebook, YouTube, and LinkedIn. Your primary goal will be to create compelling content that engages our local and global audiences and showcases Zipline’s impact in exciting and innovative ways.
What You'll Do
- Create entertaining, iconic content for Zipline’s social media that people want to share and is optimized for each platform's unique audience and algorithm.
- Work on crafting fun, educational content that helps further our mission to build the world’s first logistics system that serves all people equally.
- Conceptualize, script, produce, and shoot short-form video content for our social channels in Rwanda and Pan-Africa, including TikTok, X, Instagram, Facebook, YouTube, and LinkedIn.
- Work on large-scale content campaigns ranging from content with creators, to scripted content with our animated characters.
- Work cross-functionally to help promote different product features, launches and brand initiatives.
- Evolve our short-form video strategy with an eye towards quantitative analysis: run lots of content experiments and iterate on the ones that work.
- Monitor social media trends, tools, and applications and apply knowledge to continuously improve strategies.
- Analyze social media insights and performance metrics to optimize content and strategy.
- Manage and maintain the organization’s social media profiles and presence, including scheduling posts and responding to followers.
What You'll Bring
- 3+ years of work experience in social media marketing, specifically with video content and video-first social media channels.
- Video portfolio that includes long and short format content with strong engagement on TikTok, X, Instagram, Facebook, YouTube, and/or LinkedIn.
- Expertise in including TikTok, X, Instagram, Facebook, YouTube, and LinkedIn with a deep understanding of each platform's best practices, algorithms, and community trends.
- Video production experience – you’re intimately familiar with in-app creator tools across social platforms and know your way around video editing software like Adobe Premiere
- In-tune with social trends, even before they hit; ability to respond ASAP to trends/memes to capitalize on those opportunities
- Strong copywriting and editing skills with an eye for detail.
- Ability to interpret analytics and translate data into actionable insights.
- Excellent communication and interpersonal skills.
- Creative thinker and problem-solver.
- Bachelor’s degree in Marketing, Communications, or related field (preferred).
What Else You Need To Know
This role is based in-country. Candidates must be based in and have the right to work in Rwanda or Nigeria
Zipline is an equal opportunity employer and prohibits discrimination and harassment of any type without regard to race, color, ancestry, national origin, religion or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state, federal or local law or our other policies.
We value diversity at Zipline and welcome applications from those who are traditionally underrepresented in tech. If you like this position's sound but are unsure if you are the perfect fit, please apply!
