Zoog is a TLV-based startup creating a new format of asynchronous video book reading. Founded by two parents who realized during COVID just how frustrating video communication with kids is. We see books as a way to communicate with young children, create a bond with them and be part of their development. We want to give distanced family members the opportunity to be part of that. We looked at what’s out there and learned that simply showing a digital version of a printed book like most online reading apps does not work well on mobile and simply cannot compete with the types of content kids are exposed to these days. We decided to give our beloved kids classics a face lift and make them personal by making the reader the star of the show.

Founders are veterans in the tech world, Matan (CTO) brings years of experience from working in early stage consumer startups, as a first or second employee focused on development and product management of applications that reached millions of users. Matan is also an alumni of the Zell Entrepreneurship program at the IDC. Yoav (CEO) has spent the last 5 years at SimilarWeb, where his last position in the company was COS, where he worked hand in hand with the CEO and the entire leadership team. Prior to that, he ran SW’s China operations. He has lived and worked in China, US, and Israel and holds an MBA from Shanghai Jiao Tong University, and a BA from Columbia University.