Director of Lead Generation
ABBY by GOGOTECH
What You’ll Do
- Completely owning all of StartEngine's B2B lead generation activities.
- Partner with sales teams to deliver the highest quality leads possible and help them thrive.
- Source, generate and reach out to new potential partnership opportunities to help StartEngine reach more entrepreneurs and investors.
- Understand and effectively communicate StartEngine's value proposition and partnerships as they relate to the growth of current and prospective clients
- Lead deal execution for partnerships, including performing industry and company research, analyzing company impact, building financial models and performing due diligence.
- Evaluate the financial and non-financial benefits and risks of new partnerships.
- Track, report, and optimize the performance of partnerships, including identifying issues as they arise, assessing possible solutions, and executing those solutions.
- Collaborate with designers, marketers, and other relevant team members to make exceptional partnership collateral.
- Develop and achieve monthly/quarterly goals and growth targets
- Attend events and public speaking engagements as needed
Experience We're Looking For
- Extensive experience with Hubspot or similar CRM (building workflows, managing lead pipelines, automating outreach/re-engagement, curating lead lists for outbound)
- Partnership/sales/account management experience = initiating new partnerships, managing existing partners and affiliates to drive B2B referrals,
- Preferred: existing network or experience in the startup (accelerator, incubator, VC, angel, consultant ecosystems)
- B2B demand generation experience: developing and launching outbound email campaigns + managing inbound lead process (owning the landing page and associated workflows)
- Managing vendors who support lead gen activities
- Experience identifying events (in person & virtual) to attend/sponsor to lead gen activations
- Experience creating content: weekly newsletters for B2B founders & affiliates, sales collateral, and case studies/blogs
- Experience working with CRM data and excel to analyze data and find trends (as it relates to B2B marketing performance and sales funnels)
- Experience hosting virtual events/leading webinars (comfortable with presenting and public speaking)
Perks & Benefits
- 100% covered Medical/Dental/Vision - pick your own plan
- Generous Equity package
- Unlimited PTO and sick days
- Paid WeWork Usage (optional)
- 100% Remote
- Team Off-sites and Celebration Dinners
- Paid Maternity/Paternity leave
- 401K program
- Flexible hours
- Be part of one of the fastest growing parts of the FinTech Industry
- A chance to work with a highly profitable and rapidly expanding startup (not VC funded)