Director of Marketing
PartySlate
Key Responsibilities
- Lead go-to-market strategy for our SaaS and marketplace products, including positioning, messaging, packaging, and pricing.
- Partner with Product and Sales to create compelling collateral, feature launch campaigns, and sales enablement resources.
- Drive demand generation campaigns across paid and organic channels to deliver qualified leads and pipeline.
- Collaborate with RevOps and Sales on funnel reporting, attribution, and campaign optimization.
- Oversee brand and content strategy to ensure consistent storytelling across channels.
- Manage development of case studies, blogs, webinars, video, and email campaigns to inspire event professionals.
- Grow PartySlate’s social media presence and community engagement.
- Support high-impact industry events, partnerships, and company-hosted experiences.
- Stay ahead of marketing innovation by actively leveraging AI tools for analytics, content creation, and campaign experimentation.
What you bring
- 7+ years of B2B SaaS or marketplace marketing experience, with at least 3+ years in a leadership role.
- Proven track record in product marketing (positioning, go-to-market, sales enablement)
- Hands-on experience in at least two of the following: content marketing, social, brand, demand generation, or events.
- Fluency in using AI tools to drive efficiency and creativity in marketing campaigns.
- Strong analytical skills, comfortable owning funnel metrics and surfacing insights.
- Exceptional collaboration skills with experience working closely with Product, Sales, and Customer Success.
- Startup or growth-stage experience preferred.
- Passion for the events industry or creative marketplaces is a plus.